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SecondPrism Privacy Policy

SecondPrism  Privacy Policy (Effective Oct 10, 2013)

General Information

This privacy policy applies to SecondPrism  products, services, web dashboards, reports, file analyzer, visualizer, mobile reports and dashboards and any other products, maintained, and/or operated by SecondPrism  and/or its affiliates, subsidiaries and/or divisions. SecondPrism  strives to conform its privacy practices, policies and/or procedures with any and all applicable international, country specific, US federal, state and/or local laws, codes, regulations, and requirements and the industry codes, standards and regulations of various market and opinion research professional associations and/ or organizations, including without limitation the ICC/ESOMAR International Code on Market and Social Research and the Code of Standards and Ethics for Survey Research of the Council of American Survey Research Organizations (CASRO). SecondPrism  is committed to protecting the security and integrity of all personal information collected by or disclosed to SecondPrism. SecondPrism will not use any personal information for direct marketing or advertising purposes. This privacy policy identifies the personal information that SecondPrism  collects; how such personal information will be used and protected; and your rights.

Information Collection and Use


In order to use this Web site, you must first complete the registration form and create a username and password. During registration you are required to give contact information (including email address). We use this information to contact you about the services on our site in which you have expressed interest. After registering with the site, we use your email address to provide you with a series of ‘Ongoing Communications and Product Updates’ (see ‘Communication from the Site’). These communications are used to give you a better understanding of the site, what it offers, and how it is best utilized. As always, you have the option not to receive these types of communications (see ‘Choice and Opt-out’ in ‘Information Sharing and Disclosure’).


If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name and billing address) and financial information (such as credit card number, expiration date). We use this information for billing purposes. If we have trouble processing an order, we will use this information to contact you. We will also use this information to send you ‘Service-related Communications’ (see ‘Communication from the Site’). These include email confirmations of billing transactions, account upgrades, and account cancellations. Please see the ‘Contact Us’ below.


We store information that we collect through user input, cookies, log files, and user surveys/ chat to create a ‘profile’ of preferences. This profile information includes each of the following categories:

Registration Information: username, password, first name, last name, email address, phone

Order Information: credit card number, credit card, expiration, billing address

Preferences: profile information that categorizes how the software is utilized.

Please note that for the enterprise version which is installed in-premise none of the profile information from the installation is shared with SecondPrism other than the software licensing information.

Details of the user profile are used to contact the user (see ‘Communication from the Site’) and provide tailored promotions and marketing offers and to improve the content of the site. Profile information may be updated at any time by clicking on the ‘My Account’ link while the user is logged into their administrative account.

European Visitors

Privacy Complaints by European Union Citizens

In compliance with the Safe Harbor Principles, SecondPrism  commits to resolve complaints about your privacy and our collection or use of your personal information. European Union citizens with inquiries or complaints regarding this privacy policy should first contact SecondPrism:

Anup Surendran

5104 Old Ironsides Drive, Suite 117
Santa Clara, CA 95054
United States


Uses of Information

SecondPrism is a web-based and mobile service for creating reports and dashboards. Any information shared with SecondPrism during the creation of a report / dashboard is owned solely by the administrator of that report / dashboard. By the nature of how our service works, dashboards / reports could to be shared via a URL on the Internet. We provide the option to password protect your reports / dashboards if they contain sensitive content. Email addresses uploaded to the system for the purpose of sending survey invitations and email communication are owned solely by the report / dashboard administrator. We will never share any information uploaded to the system with any 3rd parties. Data collected through the site is owned solely by the report / dashboard administrator. By default, the data is only accessible by providing a username and password and logging into the site. SecondPrism  may collect the Internet protocol address (the IP address) that is publicly available on your computer. The IP address is not collected for the purpose of tracking or monitoring your activity on the Internet. In non-United States jurisdictions an IP address may be classified as personal information or personal data under applicable laws; therefore, to the extent that SecondPrism  collects IP addresses, SecondPrism  will collect, use, maintain, secure and/or disclose IP addresses in accordance with applicable Laws.

Communications from the Site

Ongoing Communication and Product Updates

We will occasionally send you information on product enhancements, new services, and additional instruction on utilizing our services. These communications are designed to educate our users on the services offered. Out of respect for your privacy, we present the option not to receive these types of communications. Please see ‘Choice and Opt- out’ in ‘8. Information Sharing and Disclosure.’

Service-related Announcements

We will send you strictly service-related announcements when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Service-related emails are also sent confirming billing transactions, account upgrades, and account cancellations. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to cancel your account.

Anup Surendran

5104 Old Ironsides Drive, Suite 117
Santa Clara, CA 95054
United States


Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password as well account manager contact information. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account.

Information Sharing and Disclosure

Personally Identifiable Information Sharing with Partners

We do not share any personally identifiable information with any third parties except as indicated below. If a user specifically requests a service from one of our partnering companies, their personally identifying information will be shared. The partnering company may contact them directly regarding their inquiry. Any requests of partnering companies are initiated solely by the user and it will be clearly indicated that a partnering company offers the requested service. We may use the third party LivePerson to host chat support on our site. When you request live chat support, your contact information will be stored by LivePerson or a similar services as necessary for them to provide that service. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process.


If you no longer wish to receive our product updates, you may opt-out of receiving them by following the instructions included in each product update email.

Web Analytics

We use a third-party tracking service called Google Analytics that uses cookies to track non-personally identifiable information about visitors to our site in aggregate form. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. IP addresses are tied to personally identifiable information to identify the country of origin of the user. This information is used to facilitate the use of the service and our multi-lingual options.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site and validate that you have logged into your administrative account. A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s ‘help’ file. If you reject cookies, the site will not function properly after logging in to your administrative account.

Clear Gifs

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see ‘Choice and Opt-out’ in ‘8. Information Sharing and Disclosure.’

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may update or cancel your account at any time by logging into the system and clicking on the ‘My Account’ link. Options for updating your profile and account cancellations are available here.


The security of your personal information is important to us. When you enter sensitive information such as credit card number on our order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage.

Contact Us

SecondPrism  is committed to working with individuals to obtain a fair resolution to any complaints or disputes about privacy and personal information. SecondPrism’s  commitment to privacy is demonstrated and documented by our internal Privacy Compliance Officer, by our adherence to the applicable laws and codes. If you have any complaints or concerns about this privacy policy you can contact:

Anup Surendran

5104 Old Ironsides Drive, Suite 117
Santa Clara, CA 95054
United States